Against all odds, the chewing-gum aisle at the grocery store became a hotbed of creativity in recent years, as companies battled to find new ways to sell an immutable product, often by trying new combinations of coatings, fillings and packaging.
On Monday, Mars, the privately held maker of Snickers and M&Ms, said that it would buy Wrigley, the famous chewing-gum company, for $23 billion. Analysts expect the companies to become a potent new marketing force as they try to appeal to a rapidly growing consumer market in countries like China, India and Russia.
More details at - http://www.nytimes.com/2008/04/29/business/29wrigley.html?ref=business
News Clip By ANDREW MARTIN
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